3 Ways To Increase Your Influence On Twitter
Posted on: May 23, 2013, by : Brandon Gilliland

I’ve been on Twitter for over a year now, and I must say that it has really helped me grow my online presence. The majority of this website’s traffic comes directly from Twitter.


One of the many things I have realized about Twitter and other social media websites is that it provides an opportunity for average people to have a strong influence on people. This is great, but I often get people asking me how this is possible. The whole reason I try to expand my influence is because I want to share God’s love and truths with others. In a world where negativity abounds, we have the awesome opportunity to share the message of hope with others. That message is Jesus!


In the process of expanding my influence, I have noticed three common characteristics of accounts that are able to expand their influence. Unless you’re a world-wide known celebrity, it will be hard to expand your platform without these three things:


3 Ways To Increase Your Influence

Tweet Quality Content- This is probably one of the most important things. People want to read quality content. No one likes to read constant negativity or immature random thoughts. It gets annoying! Instead, focus on tweeting content that is worth sharing.

This also goes for retweets. Retweets are great, but stay away from retweeting things that don’t help someone else.


Follow People Similar To You- Many people are afraid to follow people they don’t know. However, if you want to expand your influence, you must be willing to follow random people. Following people similar to you allows you to connect with others. I’ve made great connections with people from simply following a bunch of random people who share similar interests.


Regularly Engage With Others- If you give off the impression that you’re too busy to connect with people, it will be hard to expand your influence. The reality is that people want to connect with someone who is willing to connect with them.

I highly encourage replying to tweets if they warrant a response. I also regularly direct message followers. It’s nice to connect on a more personable level with people.


These are just a few tips to expand your influence. As Christians, we are called to be the light to this dark world. I believe one of the many ways we can do this is through social media.


Now then, we are ambassadors for Christ, as though God were pleading through us: we implore you on Christ’s behalf, be reconciled to God. For He made Him who knew no sin to be sin for us, that we might become the righteousness of God in Him.

-II Corinthians 5:20

  • Emily Wilhelm

    Different battle ground, same message

  • Thanks for the tips! With a toddler I haven’t had much time to invest in twitter- but I hope to do better in the future. Glad you’ve made some great connects via twitter.

    • Yeah, I can understand that. It really takes time to target an audience and engage with them. Once you start to build it, it starts to take care of itself. I would say posting things people would want to retweet is a great start!

  • Great tips to start, in addition to your point on engaging I think it’s effective to retweet and promote others also. Give first to get noticed.

    • I totally agree with that comment! Although I don’t retweet a whole lot, I do like to give credit where credit is due. If I see something really thought provoking that I believe needs to be read by others, I will retweet it.

      Great thoughts!

  • Great tips, Brandon. Keep it up!

  • Rosevine Cottege

    Great tips!